iPhone 15 Pro models will continue to be the only ones to get Apple’s latest chip for next year, according to a new report today September 15, 2022.
This year marked the first time Apple used the processor as a differentiator between the standard and Pro models of iPhones.
The iPhone 14 Pro and Pro Max have the latest A16 chip, while the iPhone 14 and iPhone 14 Plus are powered by the A15, despite getting the 6-core variant of the iPhone 13 Pro.
Apple didn’t compare the A16 and A15 chips directly, instead comparing the A16 to the processors used in Android phones. Apple said the A6 is up to 40 percent faster than the competition.
However, we’ve seen benchmarks that highlight the performance difference between the chips. Geekbench, which focuses on raw performance, showed modest differences.
iPhone 15 Pro models will get A17 chip
According to three people familiar with the matter, the A17 will be used in the premium entry-level iPhone lineup, due out in 2023.
Currently in development, the A17 mobile processor will be mass-produced using TSMC’s N3E chip fabrication technology and is expected to be available in the second half of next year.
Chip-based model differentiation
Apple’s move effectively mirrors that used in Macs, where you pay more for more powerful processors. The difference here is that processor speed has far less impact on user experience than it does for demanding tasks like gaming. From the opposite perspective, it’s fair to say that those who buy the Standard or Plus model aren’t missing out much.
But a strategy to widen the gap between models makes sense from Apple’s point of view, especially now that the Plus model means those who want a bigger screen don’t have to go for the most expensive model. Bringing more advanced features to the Pro models will drive demand for some segments of the market without making mass-market buyers feel like they’re missing out.
The goal, as always, will be to increase the Average Selling Price (ASP) by increasing demand for Pro models.
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